Dr Ylva Ågren Senior lecture in Child and Youth studies, Department of Education, Communication and Learning, University of Gothenburg, SwedenEmail: ylva.agren@gu.seProfilePublicationsExpertiseProfileYlva Ågrens research revolves around children´s culture, children and young people’s interaction with digital media in their everyday lives, consumer culture, children´s rights and child studies. Her current research is on children as professional influencers and internet celebrities. The project aims to explore Swedish children’s own assessments on the phenomenon of internet celebrities from the perspectives of child influencers. Further it will provide insights into knowledge about children and labour, leisure and responsibility in today’s digital culture.ResearchPublicationsÅgren, Y. (2023). Branded childhood: Infants as digital capital on Instagram. Childhood, 30(1), 9– 23. https://doi.org/10.1177/09075682221129367 Ågren, Y. (2020). Children’s enrolment in online consumer culture, In: L Green, D Holloway, K Stevenson, T Leaver and L Haddon (eds), Routledge Companion to Digital Media and Children, (pp. 207-216) London, New York: Routledge.ExpertiseChildren’s culture, digital media, consumer culture, Child studies, children´s rights