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Digital Environment Research Institute (DERI)

DERI Seminar with Prof Gina Neff

When: Thursday, September 26, 2024, 11:00 AM - 12:00 PM
Where: Zoom

Speaker: Professor Neff, Professor of Responsible AI at DERI

zoom link: https://qmul-ac-uk.zoom.us/j/81148100921

Title: Making AI Work: Identifying how people will negotiate effective responsible AI adoption

 Aspect: Software and services based on artificial intelligence technologies are rapidly being deployed in workplaces. What will it take to make these tools work in real-world practice?

 In this talk, Prof Gina Neff will look at how we can build better workplaces by identifying what is needed for successful sociotechnical adoption of new technologies. Based on evidence from an in-depth and long-term study of digital transformation and automation in large-scale building construction, the model developed here identifies key inflection moments where people negotiate how they work with new digital technologies. Anticipating these moments depends on knowing how people work in teams; how they adapt, resist, or accept new technologies; and how they react in the face of change.

There are several implications of applying existing real-world evidence to the question of how AI may change people’s work in the future. The first is informing efforts to build the capacity of workers and companies to make the transition to an AI-powered economy. The second is identifying key pain points to successful adoption of AI-enabled and other digital tools. The third, and perhaps most important, implication is rewriting the stories researchers tell about people’s power to negotiate innovative change.

Profile: Professor Neff is Professor of Responsible AI at DERI. Her expertise in the ethical and societal implications of emerging technologies will significantly strengthen Queen Mary's commitment to Responsible AI research and development.  Professor Neff is Deputy CEO of Responsible AI UK, a £33 million investment in strengthening the UK’s research and innovation in responsible AI.  Professor Neff also co-directs the ESRC’s Digital Good Network and serves on the Boards for the Social Science Research Council,  Reset Tech, and the Institute for the Future of Work.

Professor Neff is also Executive Director of the Minderoo Centre for Technology & Democracy at the University of Cambridge, an independent research centre that aims to make digital technologies work for people, society, and the planet.

 

 

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