The Marketing Automation Platform (MAP) is intended to deliver the most appropriate and impactful engagement at the most appropriate time for prospective students through web, email, SMS, chat bot and social media channels and to improve the prospective student journey by providing a more personalised experience.
Audience: Staff
Service Name: Marketing Automation Platform
Key Users: Staff
Requirements: Users of the service must be current staff
Requesting the service: Staff members will have to request access to MAP. Please contact your line manager about gaining access to MAP or contact the IT Service Desk for further information and support.
Support Contact: IT Service Desk, Live Chat, Raise a Ticket, Call 020 7882 8888
Feedback: email its-feedback@qmul.ac.uk
Documentation: Self-help guides - HubSpot
Status: Current service
Cost: Free to end users
Business Owner: Assistant Director, Marketing and Communications
Technical Owner: Assistant Director Solutions Delivery, IT Services
Related Services: SITS
Service Level Category: Silver