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School of Law

Extended Collective Licensing for AI Training: A Viable Solution?

When: Tuesday, November 19, 2024, 6:00 PM - 8:00 PM
Where: Room 3.1, Centre for Commercial Law Studies, Queen Mary University of London, 67-69 Lincolns Inn Fields, London WC2A 3JB

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The extended collective license (ECL) licensing models that emerged in the Nordic countries to create a licensing framework for copyrighted works in mass-use situations have drawn increasing interest from policymakers around the world. Recently these models have gained particular attention as a potential solution to AI training.

It has been recognised in the EU Digital Single Market (DSM), Information Society (Copyright), Cable and Satellite, Orphan Works and Collective Rights Management (CRM) directives, yet there are voices that question whether the growing interest in the ECL systems is really justified.

This Herschel Smith Seminar aimed to unpack the extended collective licensing (ECL) model by examining its nature and characteristics, the practical aspects of its administration, and its suitability for licensing copyrighted content for AI training. The discussion was led by three distinguished experts, each bringing practical experience with the ECL regime from user, rightsholder, and policymaker perspectives.

Speakers:

Helene Hillerström Miksche has worked within film and television for almost 30 years. She started her career at Sweden’s largest private broadcaster, TV4, as an in-house lawyer and Head of Legal responsible for the negotiation of terms with CMOs within several sectors. The next half of her career she has worked as an attorney with very influential media and tech companies and celebrities, both Swedish and international. Besides running a successful private practice, Helene also holds the position as the CEO of a film production company Bd.

Amanda Ghanbari-Lundberg is one of Sweden’s rising stars within the field of copyright and AI. Before joining Sandart & Partners as an associate lawyer, Amanda served as a legal counsel at the Association of Swedish Illustrators and Graphic Designers, where she worked mainly with copyright related issues, including extended collective licensing, the practical implementation of the DSM-directive and exceptions and limitations to copyright. Amanda wrote her thesis on copyrightability of AI-generated works and is regularly interviewed in the press and media on issues relating to technical development and copyright.

Sofie Grettve von Rosen obtained her law degree from the London School of Economics with a specialisation in EU law. She spent several years in New York and Paris working within the arts’ sector before returning to Sweden in 2010 to study for her Masters in Cultural heritage policy. Before joining the Swedish Intellectual Property Office as Supervisor Officer of collective management of copyright, she held the position as legal counsel for two of Sweden's larger CMOs within the visual arts sector. Parallel to her legal work, Sofie has been involved in several research projects relating governance and the use of soft law as a regulatory tool.

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