Professor of Politics, Professor Tim Bale appeared on Politics Weekly by The Guardian to discuss the election campaign spending pledges to date. Professor Bale said: “Voters do pay attention to the promises. I do think there’s a problem with putting a price tag on all this, because it’s so high that it almost seems unbelievable I think. People prefer to know exactly what it is going to be spent on. There is evidence to suggest that parties do keep their election pledges. There is quite a lot of evidence to suggest that voters do actually respond to parties keeping their pledges.”Find out more, from 3:30