The Chartered Institute of Marketing (CIM) has awarded the School of Business and Management, Queen Mary University of London a Graduate Gateway against the BSc Marketing and Management programme. This means that as a student on this programme you will have the opportunity to acquire the CIM Certificate in Professional Marketing alongside your degree. CIM is the leading professional body for marketers. Its qualifications, awards and standards are recognised worldwide.
From September 2018 students will be able to study the following modules and have the option of taking and following one or a mix of proposed specialised themes. The Optional Specialised Themes are provided to guide students to take most related elective modules. Following a specialized theme is optional and does not appear in your degree. You will still be awarded the BSc Marketing and Management.
Year 1
*Note: The modules are correct at the time of reading. Information based upon modules offered during the 2018/19 academic year. However, we constantly review and update our modules, meaning that they may be subject to change in the future.
Year 2
Compulsory
Electives
Choose four from:
*Note: The modules are correct at the time of reading. Information based upon modules offered during the 2018/19 academic year. However, we constantly review and update our modules, meaning that they may be subject to change in the future
Year 3
Core
New - Important Notes about the Programme
a*. Optional Specialised Themes
From September 2018 students studying the BSc Marketing and Management will have the option of taking and following one or a mix of proposed specialised themes. The Optional Specialised Themes are provided to guide students to take most related elective modules. Following a specialized theme is optional and does not appear in your degree. You will still be awarded the BSc Marketing and Management.
Optional Specialised Themes
Marketing Strategy
Psychology & Consumer Behaviour
International Business
Related Elective Modules
Strategic Marketing (BUS226)
Advertising (BUS213)
International Marketing (BUS227)
Persuasive Strategies in Marketing (BUS220)
Business Law (BUS205)
Services Marketing (BUS240)
Social & Political Communication (BUS316)
Microeconomics for Managers (BUS208)
Psychology of Leadership (BUS236)
Consumer Psychology (BUS318)
European Business Context (BUS244)
Innovation & Entrepreneurship (BUS300)
Business & Social Approches to Social Media (BUS321)
Global Supply Chains (BUS326)
Digital Marketing (BUS345)
Creative Branding (BUS348)
Business to Business Relationship Marketing (BUS335)
b**. CIM Certificate in Professional Marketing
To receive the CIM Certificate in Professional Marketing in addition to your degree you are required to pass all core modules and at least 45 credit (or three 15 credit modules) of the following modules:
CIM Certificate in Professional Marketing requirements
Pass all core modules and at least 45 credit (or three 15 credit modules) of the following modules:
Research Methodology (BUS007)
15 credits
Persuasive Strategies in Marketing (BUS220) 15 credits
Innovation & Entrepreneurship (BUS300) 15 credits
Entrepreneurial Learning (BUS230)
Dissertation (BUS314) 30 credits
Creative Industries (BUS233)
Social and Political Marketing (BUS316) 15 credits
Corporations and Social Responsibility (BUS237)
Business and Social Approaches to Social Media (BUS321) 15 credits
European Business Context (BUS244) 15 credits
Business Incubators and Start-Ups (BUS342) 15 credits
Social Network Analysis (BUS346)
Marketing Group Project Involving an External Organisation (BUS347)