Professor Yasmin IbrahimProfessor of Digital Economy and Culture; Deputy Dean for School of Business and ManagementEmail: y.ibrahim@qmul.ac.ukTelephone: +44 (0)20 7882 8986Room Number: Room 4.40, Francis Bancroft Building, Mile End CampusOffice Hours: Wednesday 10.00am - 12.00pmProfileTeachingResearchSupervisionPublic EngagementProfileRoles: Professor of Digital Economy and Culture Deputy Dean for the School of Business and Management Coordinator for UNPRME Member of the School’s Steering Group (Senior Management Team) Biography: Yasmin Ibrahim is a Professor of Digital Economy and Culture. She has written and published extensively on new media technologies and migration. She has been involved in numerous editorial boards and presently serves on the Editorial board for Sociology. She has reviewed for EU funding bodies and has served as reviewer for the Qatar National Research Fund (QNRF) for a number of years. Her work has been published in a number leading journals including Ethnicities, Gender, Work and Organization, New Technology, Work and Employment, Environment and Planning D: Society and Space, Continuum, The British Journal of Psychiatry, Transcultural Psychiatry, Journal of Marketing Management, etc. She is the convenor for Borderlines, an interdisciplinary research cluster in the school. She has contributed extensively to Equality and Inclusion work both in the School and College.TeachingUndergraduate: BUS321: Business and Social Approaches to Social Media - Opportunities and Issues Postgraduate: BUSM026: Brand Management I was one of the first academics to introduce social media and new media technologies into the curriculum in the business school. I introduced and presently deliver a module entitled Business and Social Approaches to Social Media –Opportunities and Issues to the undergraduates (BUS321). I also deliver a module on Brand Management (BUSM026) to the Masters students which equally draws on new technologies and their role mediating in consumption and consumer practices.ResearchResearch Interests:Yasmin has written and published extensively on the new media technologies and the digital economy. She is interested in exploring the socio-cultural frames within which digital platforms functions, adding to the turbulence and risk of our posthuman existence. Adopting an interdisciplinary approach and critical perspectives including critical race theory, her contribution on the reflections on digital economy seeks to deconstruct the ethical dimensions posed by new technologies in the incipient paradigms which narrate us as posthuman. She has contributed to new paradigms on forced migration and the ways in which we manufacture alterity in society. Her research explores critical perspectives on Islam, race and inclusion/equality and visual culture. Centre and Group Membership: Member of the Marketing Interactions & Consumer Behaviour Group (MICB) Convenor of Borderlines: Action Research Cluster in Creative and Cultural Economies Publications Books Ibrahim, Y. (Forthcoming, 2021) Posthuman Capitalism; Dancing with Data in the Digital Economy. Routledge: London. Ibrahim, Y. (2020) Digital Icons; Memes, Martyrs and Avatars, Routledge: London, https://www.routledge.com/Digital-Icons-Memes-Martyrs-and-Avatars/Ibrahim/p/book/9780367445539 Ibrahim, Y. (2020) Recent development in Internet Activism and Political Participation, IGI Publishing, Hershey, USA. https://www.igi-global.com/book/recent-developments-internet-activism-political/244577 Ibrahim, Y. and Saffiedine, F. (2020) Fake News in an Era of Social Media, Tracking Viral Contagion, https://rowman.com/ISBN/9781786614216/Fake-News-in-an-Era-of-Social-Media-Tracking-Viral-Contagion Ibrahim, Y. (2019) The Politics of Gaze: Image Capture and Consumption on Digital Media. Routledge: London, https://www.routledge.com/Politics-of-Gaze-The-Image-Economy-Online-1st-Edition/Ibrahim/p/book/9781138392588 Ibrahim, Y. (2018) Production of the ‘Self’ in the Digital Age, Palgrave Macmillan. ISBN 978-3-319-74436-0, https://www.palgrave.com/gp/book/9783319744353 Ibrahim, Y., & Howarth, A. (2018) Calais and its Border Politics: From Control to Demolition, Routledge. ISBN-13: 978-1138049161, https://www.routledge.com/Calais-and-its-Border-Politics-From-Control-to-Demolition/Ibrahim-Howarth/p/book/9781138049161 Y.Ibrahim (Ed.) (2016) Politics, Protest, and Empowerment in Digital Spaces. Hershey, USA: IGI. http://www.igi-global.com/book/politics-protest-empowerment-digital-spaces/166730 Journal articles Ibrahim, Y. (2020) Yasmin Ibrahim, Between soap and science: The pandemic, experts and expendable lives, Social Sciences & Humanities Open, (2):1, https://www.sciencedirect.com/science/article/pii/S2590291120300693 Ibrahim, Y., & Howarth, A. (2020) The Munchetty Controversy: Empire, Race and the BBC, Gender, Work and Organization, https://onlinelibrary.wiley.com/doi/abs/10.1111/gwao.12543 Ibrahim, Y. (2020) Accounting the ‘self’: From diarization to life Vlogs. Convergence, https://doi.org/10.1177/1354856520947618 https://journals.sagepub.com/doi/metrics/10.1177/1354856520947618 Ibrahim, Y, (2020) UK and the ‘Razor-Wire Humanitarianism’: The Refugee Crisis and the Aesthetic of Violence, Fast Capitalism, 17(2): https://fastcapitalism.journal.library.uta.edu/index.php/fastcapitalism/article/view/391/0 Ibrahim, Y. (2020) Technologies of Trauma: Flesh Witnessing to Livestreaming Online, Human Arenas, http://dx.doi.org/10.1007/s42087-020-00120-y Ibrahim, Y. (2020) Livestreaming the ‘wretched of the Earth’: The Christchurch massacre and the ‘death-bound subject’, Ethnicities, https://journals.sagepub.com/doi/full/10.1177/1468796820926746 Freestone, M., Osman, M., & Ibrahim, Y. (2020). On the uses and abuses of narcissism as a public health issue. The British Journal of Psychiatry, 1-4. doi:10.1192/bjp.2020.70 Ibrahim, Y., Howarth, A. & Stone, I. (2020) Lecture Capture Policies: A Survey of British Universities. Postdigital Science and Education. https://doi.org/10.1007/s42438-020-00102-x Dar, S, Ibrahim, Y. (2019) The Blackened body and White governmentality: Managing the UK academy and the production of shame. Gender, Work, and Organization; 26: 1241– 1254. https://doi.org/10.1111/gwao.12395 Ibrahim, Y., & Howarth, A. (2019). Hunger strike and the force-feeding chair: Guantanamo Bay and corporeal surrender. Environment and Planning D: Society and Space, 37(2), 294-312. Ibrahim, Y. (2018) Transacting Memory in the Digital Age: Modernity, Fluidity and Immateriality, Fudan Journal of Social Sciences, https://doi.org/10.1007/s40647-018-0222-2 Ibrahim, Y., & Howarth, A. (2018). Review of Humanitarian Refuge in the United Kingdom: Sanctuary, Asylum, and the Refugee Crisis. Politics and Policy, https://doi.org/10.1111/polp.12254 Ibrahim, Y., & Howarth, A. (2017). Communicating the ‘migrant’ other as risk: space, EU and expanding borders. Journal of Risk Research, 1-22. https://doi.org/10.1080/13669877.2017.1313765 Ibrahim, Y. (2017) The Vernacular of Photobombing. The Aesthetics of Transgression. Continuum, https://doi.org/10.1177/1354856517743666 Ibrahim, Y. (2017) Facebook and the Napalm Girl; Reframing the Iconic as Pornographic, Journalism, Social Media and Society, Volume: 3 issue: 4, https://doi.org/10.1177/2056305117743140 Ibrahim, Y. (2017) Visuality and the ‘Jihadi-Bride’, The Re-fashioning of Desire in the Digital Age, Social Identities, Journal for the Study of Race, Nation and Culture, https://doi.org/10.1080/13504630.2017.1381836 Ibrahim, Y. (2018) ‘The East as a Theatre House of Suffering; ‘Suffering’ Scholarship and the Orientalist Bind’, Fastcapitalism. Ibrahim, Y. (2017) Revisiting Rousseau’s Amour Propre: Self Love in the Digital Age, Empedocles: European Journal for the Philosophy of Communication. Ibrahim, Y., & Howarth, A. (2017) Communicating the ‘Migrant’ Body as Risk; Space, EU and Expanding Borders. Journal of Risk and Uncertainty. Ibrahim, Y. (2017) The Re-aestheticization of Poverty; Blogging Hunger in the Age of Austerity, Social Identities: Journal for the Study of Race, Nation and Culture. doi.org/10.1080/13504630.2017.1281114 Ibrahim, Y. (2017) Coalescing the Mirror and the Screen Consuming the ‘Self’ Online, Continuum, 31(1): 104-113. Ibrahim, Y. (2016) The Negro Marketing Dilemma: Dominant Marketing Discourses in the US from the 1950s to the 1970s, Journal of Historical Research in Marketing, Vol. 8(4): 545-563. Ibrahim, Y., and Howarth, A. (2016) The Third Narrative Space, The Not –for-Profit Media Interventions, Ethical Space, 13(4): Ibrahim, Y., and Howarth, (2016) A. Contamination, Deception and Othering: Media Framing of the Horsemeat Scandal. Social Identities: Journal for the Study of Race, Nation and Culture, 23(2): 212-231. Ibrahim, Y. (2016) Tank Man, Media Memory and Yellow Duck Patrol Remembering Tiananmen on Social Media, Digital Journalism, 4(5): 582-596. Ibrahim, Y. (2016) Self-Production through the Banal and the Fictive, Self and the Relationship with the Screen. International Journal of E-Politics, 7(2): 51-61 Ibrahim, Y. (2016) Self-Representation and the Disaster Event: Self-Imaging, Morality and Immortality, Journal of Media Practice, 16(3): 211-227. Ibrahim, Y. (2016) Neda, Martyrdom and the Media Event: Death Imagery as an Iconic Memory, The Poster, 3:1/2: 31-48. Ibrahim, Y. and Howarth, A. (2015) Constructing the Eastern European Other: Horsemeat and the Migrant Other. Journal of Contemporary European Studies. 24(3): 397:413. Ibrahim, Y. (2015) Food Porn and the Invitation to Gaze: Ephemeral Consumption and Digital Spectacle. International Journal of E-Politics, 6(3): 1-12. Ibrahim, Y., and Howarth, A. (2015) Sounds of the Jungle: Re-Humanizing the Migrant, Jomec Journal, 7, http://www.qmul.ac.uk/docs/167415.pdf Ibrahim, Y. "Instagramming life: banal imaging and the poetics of the everyday." Journal of Media Practice, 16.1 (2015): 42-54. Ibrahim, Y. and Howarth, A. (2015) 'Space Construction in Media Reporting: A Study of the Migrant Space in the 'Jungles' of Calais'. Fast Capitalism, 12 (1), http://www.uta.edu/huma/agger/fastcapitalism/12_1/Ibrahim-Howarth-Space-Construction.htm Ibrahim, Y. & Howarth, A. (2014) Mobile Devices and Recording in the Classroom: A Survey of Policy in UK Higher Education Institutions, Journal of Cyber Ethics in Education, Volume 3, Issue 1, 21-32. Ibrahim, Y., & Miles, C. (2013) Customised Communication and the Mouse Click Generation: Between Empowerment and Vulnerability, 1-11. In Knowledge Management: An International Journal 12 (4): 1-11. Ibrahim, Y. (2013) A Review of the Information Economy: Challenges, Opportunities and Constraints, International Journal of Knowledge, Culture and Change Management, Volume 11, Issue 6, pp.199-212 Miles, C., & Ibrahim, Y. (2013). Deconstructing the meerkat: fabular anthropomorphism, popular culture, and the market. Journal of Marketing Management, (ahead-of-print), 1-19. Bhui, K., & Ibrahim, Y. (2013). Marketing the “radical”: Symbolic communication and persuasive technologies in jihadist websites. Transcultural psychiatry, 50(2), 216-234. Ibrahim, Y. (2012) Temporality, space and technology: time-space discourses of call centres, New Technology, Work and Employment, 21(1): 23-35. Ibrahim, Y. (2012) The Politics of Watching: Visuality and the New Media Economy, Journal of E-Politics, 3(2): 1-11. Ibrahim, Y. (2012) Guest Editorial Preface, Special Issue on Digital Visual Cultures, Journal of E-Politics, 3(2). Ibrahim, Y. (2012) Interview with Catarina Carneiro de Sousa: Multimedia Artists and Art Educator, Journal of E-Politics, 3(2): 57-61. Ibrahim, Y. (2011) Constructing the Jungle, Distance Framing on the Daily Mail. International Journal of Media and Cultural Politics, 7(3): 315-331. Ibrahim, Y. (2011) Integrating the Postcolonial: The Missing Paradigm in Media Studies’, Journal of the World Universities Forum 4(2), pp.35-42. Ibrahim, Y. (2010) Domestication of Suffering: the Politics of Pity and Communion through ICTs, Empedocles: European Journal for the Philosophy of Communication, 1(2): pp137-150 Ibrahim, Y. (2011) ‘The non-stop ‘capture’: the politics of looking in postmodernity’, The Poster, pp. 167-186. Ibrahim, Y. (2010) ‘The Regulation of Gaze and Capture: New Media and the Image Economy’, International Journal of Technoethics, pp 40-63 Ibrahim, Y. (2010) The Breastfeeding Controversy and Facebook: Politicization of Image, Privacy and Protest. International Journal of E- Politics, 1(2): 16-28. Ibrahim, Y. (2009 - June) Veiled in the City: Politics of Form in the Urban Space. Journal of Arab and Muslim Media Research, 2(1/2): 23-38 Ibrahim, Y. (2010) ‘Bias of the Academy and Media Literacy: The Academy as a Cultural Institution’, Journal of the World Universities Forum, 3(5): 33-40. Ibrahim, Y. (2009) The Art of Shoe Throwing; Shoes as a symbol of Protest and Popular Imagination, Media War and Conflict, 2(2): 213-226 Ibrahim, Y. (2008) Mediated Islam: Narrating Islam as a Media Text. The International Journal of Environmental, Cultural, Economic and Social Stability, 1(4). Ibrahim, Y. (2008) Blogs as the People’s Archive: The Phantom Public and Virtual Presence. Journal of New Communication Research, 3(1): 64-73 Ibrahim, Y. (2008) The New Risk Communities: Social Networking Sites and Risk. International Journal of Media and Cultural Politics 4(2): 245-253. Ibrahim, Y. (2008) Western Centric Media Studies in a Globalised World: Knowledge Archive or Impediment to International Perspectives. Journal of the World Universities Forum. 1(4): 73-80. Ibrahim, Y. & Smith, N. (2008) Community and Communion: Books as Communal Artefacts in the Digital Age. 5(3): 65-72. Ibrahim, Y. (2008) The Wired Body and Event Construction: Mobile Technologies and the Technological Gaze, The International Journal of Technology, Knowledge and Society, 4 (2): 105-112. Ibrahim, Y. (2007) "9/11 as a new temporal phase for Islam: The narrative and temporal framing of Islam in crisis." Journal of Contemporary Islam 1(1) http://www.springerlink.com/content/y67kwk727m44885t/ Ibrahim, Y. (2007) 'SARS and the Rhetoric of War in Singapore.' Crossroads, vol.18 no.2. Ibrahim, Y. (2008) ‘The Co-opted Body and Counter Surveillance; The Body as Data and Surveillance,’ The International Journal of Humanities. 5(12): 1-8. Ibrahim, Y. (2007) “The Mediated 'Ummah' in the Digital Age: The Global Islamic Audience", International Journal of Technology Knowledge and Society, Vol 2 (5): 1-6. Ibrahim, Y.(2007) ‘The Banning of Podcasts in Election Campaigns: Regulating the Spaces for Political Marketing on the Internet,’ International Journal of Technology, Knowledge and Society, 3(4): 45-52. http://www.Technology-Journal.com Ibrahim, Y. (2007) 'Domesticating the Global; The Global as an Entity in the Home space,' Panjab University Research Journal (Arts) V. XXXIV, Nos. 1&2 (April - Oct 2007) pp 71-78. Ibrahim, Y., and Howarth, A. (2016) Imaging the Jungles of Calais: Media Visuality and the Refugee Camp, Networking Knowledge, 9(4); http://ojs.meccsa.org.uk/index.php/netknow/article/view/446/268 Ibrahim, Y. and Howarth, A. (2015) 'Sounds of the Jungle: Re-humanizing the Migrant'. JOMEC, https://publications.cardiffuniversitypress.org/index.php/JOMEC/article/view/213/461 Ibrahim, Y. and Howarth, A. (2015) 'Space Construction in Media Reporting: A Study of the Migrant Space in the 'Jungles' of Calais'. Fast Capitalism, 12 (1), http://www.uta.edu/huma/agger/fastcapitalism/12_1/Ibrahim-Howarth-Space-Construction.htm Ibrahim, Y. (2010) Distant Suffering and Postmodern Subjectivity: The Communal Politics of Pity. Nebula 7./7.2, Ibrahim, Y. (2009) City Under Siege; Narrating Mumbai Through the Non-Stop Capture, Culture Unbound, Vol 1, 385-399, http://www.cultureunbound.ep.liu.se/v1/a23/ Ibrahim, Y. (2009) ‘Holocaust as the Visual Subject The Problematics of Memory Making through Visual Culture’ Nebula 6.4. Ibrahim, Y. (2008) ‘New visibilities: Mobile technology and media event’ RE-public – Special Issue, Towards a Critique of the Social Web, Republic. www.re-public.gr/en for English and www.re-public.gr for the greek version Ibrahim, Y. (Oct. 2007) "The Emergence of Audience as Victims: The Issue of Trust in an Era of Phone Scandals," M/C Journal, 10(5). Retrieved 25 Jan. 2008 from http://journal.media-culture.org.au/0710/09-ibrahim.php Ibrahim, Y. (2009) YouTube and Student Presentations. R.ED, 2(1): 18-20, http://www.brighton.ac.uk/education/research/publications/REd_Vol_2_No_1_online.pdf Ibrahim, Y. (2007) Transformation as Narrative and Process: Locating Myth and Mimesis in Reality Television, Nebula 4.4, http://www.nobleworld.biz/images/Ibrahim.pdf Ibrahim, Y. (2007) ‘The IMF in Singapore: The Staging of a City,’ Fast Capitalism, 2.2 http://www.uta.edu/huma/agger/fastcapitalism/2_2/ibrahim.html Ibrahim, Y. (Jun. 2007) "Commodifying Terrorism: Body, Surveillance and the Everyday," M/C Journal, 10(3). Retrieved 27 Jun. 2007 from http://journal.media-culture.org.au/0706/05-ibrahim.php Ibrahim, Y. (Mar. 2007) "The Technological Gaze: Event Construction and the Mobile Body," M/C Journal, 10(1). Retrieved 19 Mar. 2007 from http://journal.media-culture.org.au/0703/03-ibrahim.php. Ibrahim, Y. (Dec. 2006) "Weblogs as Personal Narratives: Displacing History and Temporality," M/C Journal, 9(6). Retrieved 06 Jan. 2007 from http://journal.media-culture.org.au/0612/08-ibrahim.php. Ibrahim, Y. (Oct 2006) “Capital Punishment and Virtual Protest; A Case Study of Singapore.” First Monday, Vol 1 (10). http://www.firstmonday.dk/issues/issue11_10/ Open source journals Ibrahim, Y. (2009) City Under Siege; Narrating Mumbai Through the Non-Stop Capture, Culture Unbound, Vol 1, 385-399 Ibrahim, Y. (2009) ‘Holocaust as the Visual Subject The Problematics of Memory Making through Visual Culture’ Nebula 6.4. Ibrahim, Y. (2008) ‘New visibilities: Mobile technology and media event’ RE-public – Special Issue, Towards a Critique of the Social Web, Republic. English version / Greek version Ibrahim, Y. (Oct. 2007) "The Emergence of Audience as Victims: The Issue of Trust in an Era of Phone Scandals," M/C Journal, 10(5). Retrieved 25 Jan. 2008 from http://journal.media-culture.org.au/0710/09-ibrahim.php Ibrahim, Y. (2007) Transformation as Narrative and Process: Locating Myth and Mimesis in Reality Television, Nebula 4.4 Ibrahim, Y. (2007) ‘The IMF in Singapore: The Staging of a City,’ Fast Capitalism, 2.2 Ibrahim, Y. (Jun. 2007) "Commodifying Terrorism: Body, Surveillance and the Everyday," M/C Journal, 10(3). Retrieved 27 Jun. 2007 Ibrahim, Y. (Mar. 2007) "The Technological Gaze: Event Construction and the Mobile Body," M/C Journal, 10(1). Retrieved 19 Mar. 2007 Ibrahim, Y. (Dec. 2006) "Weblogs as Personal Narratives: Displacing History and Temporality", M/C Journal, 9(6). Retrieved 06 Jan. 2007 Ibrahim, Y. (Oct 2006) “Capital Punishment and Virtual Protest; A Case Study of Singapore.” First Monday, Vol 1 (10). Book chapters Ibrahim, Y. Resistance and Protests Through the "Selfie": Recasting the Self Through the Politics of Protest, In Ibrahim, Y. (Ed.) Handbook of Research on Recent Developments in Internet Activism and Political Participation, Hershey, USA: IGI Group Ibrahim, Y (2019) ‘The Ethics of PostTruth Society: Where are we with this?, In Ibrahim, Y., & Safieddine, F. (ed.) Fake News: Tracking the Viral Contagion, London: Rowman and Littlefield. Ibrahim, Y (2019) ‘Fake New, Media and the Fourth Estate, In Ibrahim, Y., & Safieddine, F. (ed.) Fake News: Tracking the Viral Contagion, London: Rowman and Littlefield. Ibrahim, Y. (2016) Self and the Relationship with the Screen, Interrogating the Banal and Fictive in Self Production, in Y.Ibrahim (ed.) Politics, Protest, and Empowerment in Digital Spaces. Hershey, USA: IGI. Ibrahim, Y. (2016) Ubiquitous Food Imaging, Food Images as Digital Spectacle, in Y.Ibrahim (ed.) Politics, Protest, and Empowerment in Digital Spaces. Hershey, USA: IGI. Howarth, A. and Ibrahim, Y. (2015) 'Space and the Migrant Camps of Calais: Space-Making at the Margins', in Thorsen, E. , Jackson, D. , Savigny, H. and Alexander, J. (eds.) Media, Margins and Civic Agency. Basingstoke Palgrave Macmillan pp. 131 - 150. Ibrahim, Y. (2014) Social Media and the Mumbai Terror Attack: The Coming of Age of Twitter, In Allen, S., and Thorsen, E. (eds.) Citizen Journalism; Global Perspectives, Volume 2. London: Peter Lang. Ibrahim, Y. (2012) The Politics of Image: The Image Economy on Facebook, In Livermore, C.R. (ed.) E-Politcs and Organizational Implications of the Internet, Power, Influence and Social Change. Pennsylvania, USA: IGI Group, pp 34-46. Ibrahim, Y. (2012) Globalization, Epidemics, and Politics: Communicating Risk in the Digital Age, in St Amant, K., & Olaniran, B. (eds.) Globalization and the Digital Divide, Amherst, NY: Cambria Press. Howarth, A. & Ibrahim, Y. (2012) Threat and Suffering: The Liminal Space of 'The Jungle'.In: Andrews, H. and Roberts, L., (eds.), Liminal Landscapes: Travel, experience and spaces in-between. London: Routledge. Ibrahim, Y. (2011) ‘Bearing Witness Through Technology: War and Visual Culture in a Converged World’, in Jin, D. (ed.) Global Media Convergence and Cultural Transformations: Emerging Social Patterns and Characters. Pennsylvania, USA: IGI Group Ibrahim, Y. (2011) ‘The Advent of Play and Pursuit’, in Tao, M., Hua, X., & Hanjalic, A. (eds.) Online Multimedia Advertising: Techniques and Technologies. Pennsylvania, USA: IGI Group Ibrahim, Y. (2010) ‘The Wired Body and Event Creation’, in Karim, G., & Cope, P.K. (eds.) Properties of Technology: Mapping Emerging Digital Spaces in Contemporary Society. Palgrave Macmillan. Ibrahim, Y. (2010) ‘Community and Communion: Books as Communal Artefacts in the Digital Age’, in Karim, G., & Cope, P.K. (eds.) Properties of Technology: Mapping Emerging Digital Spaces in Contemporary Society. Palgrave Macmillan. Ibrahim, Y. (2010) Cultural Constructions of Jihad: Body, Paradise and the Urban Space. In Franco, G. & S.Cervantes (eds.) Islam in the 21st Century. New York: Nova Science Publishers. Ibrahim, Y. (2009) Social Networking Sites (SNS) and the Narcissistic Turn: The Politics of Self-Exposure. Collaborative Technologies and Applications for Interactive Information Design: Emerging Trends in User Experiences. Pennsylvania, USA: IGI Group Ibrahim, Y. (Forthcoming) Empowerment, Ethics and New Knowledge Economies: The Dilemmas of Consumers as Producers with Web 2.0. Handbook of Research on Web 2.0. Pennsylvania, USA: IGI Group. Ibrahim, Y. (2009) The Analogue to Digital Switchover: Media Literacy in the Context of Change: Criticism, Histories and Policies. In Leaning, M. (ed.) Issues in Information and Media Literacy. Santa Rosa, California: Informing Science Press. Ibrahim, Y. (2008) ‘Ethics of Gazing: Pornography and the Politics of looking’ in Luppicini. R. (ed.), The Handbook of Research on Technoethics. Pennsylvania, USA; IGI Global Publishing. Ibrahim, Y. (2009) The Mediated 'Ummah' and Broadcasting; Islamic Audience in the Digital Age’in Charles, A. & J. Wilson (eds.) Media in Enlarged Europe. Eastbourne, UK: Intellect. Ibrahim, Y. (2009) ‘Textual and Symbolic ResistanceRe-mediating Politics Through the Blogsphere in Singapore’in Adrienne Russell and Nabil Echchaibi (eds), in Accented Blogging: Reconceptualizing the Role of Blogs in an International Context. London: Peter Lang. Ibrahim, Y. (2007) “Global governance and the local internet.” (2007) In St. Amant, K. (Ed.) Linguistic and cultural online communication issues in the global age. Toronto: Idea Group Inc. Encyclopaedia articles Ibrahim, Y. (2011) ‘Singapore’ In Barnett, G., & Golson, G. (eds.) Encyclopedia of Social Networking. Sage Publications Ibrahim, Y. (2011) ‘Marketing to Networks’ In Barnett, G., & Golson, G. (eds.) Encyclopedia of Social Networking. Sage Publications Ibrahim, Y. (2008) ‘Image and Ethics – Pornography and the Internet,’ Encyclopedia of Information Sciences, Second Edition, Pennsylvania, USA; IGI Global Publishing. Ibrahim, Y. (2008) ‘Information Technology and Globalization,’ Encyclopedia of Information Sciences, Second Edition, Pennsylvania, USA; IGI Global Publishing. Ibrahim, Y. (2008) ‘The Concept of Digital Divide,’ Encyclopedia of Information Sciences, Second Edition, Pennsylvania, USA; IGI Global Publishing. SupervisionCurrent Doctoral Students 1st Supervisor Maher Anjum Suyash Barve Shahla Geoffrey Veronica Kimani Monica Majumdar, 'How do skin-lightening advertisements work in relation to the broader system of meanings?' Mahwish Sikander Public EngagementShe has been involved in numerous editorial boards and presently serves on the Editorial board for Sociology. She has reviewed for EU funding bodies and has served as reviewer for the Qatar National Research Fund (QNRF) for a number of years. She Visiting Professor at MYRA School of Business at Mysore, India.