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Dr Mina Tajvidi

Mina

Co-Director of MSc Marketing Programme; Senior Lecturer in Marketing

Email: m.tajvidi@qmul.ac.uk
Room Number: Room 4.02, Francis Bancroft Building, Mile End Campus

Profile

Roles:

Biography:

Dr. Mina Tajvidi is a Senior Lecturer (Associate Professor) in Marketing at the School of Business and Management, Queen Mary University of London. Before joining Queen Mary, Mina worked as a Lecturer in Digital Marketing at Newcastle University London. Her research primarily focuses on service marketing, particularly value co-creation and digital marketing strategies. Additionally, her work has expanded to include emerging technologies, with a special interest in Artificial Intelligence (AI). A key area of her current research involves exploring responsible AI applications in service and sustainable marketing.

Dr. Tajvidi's co-authored publications integrate marketing theories with insights from information systems and sociology, enriching the marketing domain. These works contribute to the field by providing a distinct viewpoint for comprehending complex phenomena and addressing grand challenges. Her works has received recognition from both academic and practitioner communities, being published in top-tier journals and leading to invitations for her to be a keynote speaker. Her research endeavors in Responsible AI have significantly contributed to establishing strong connections with key industry players.

Her research has been published in leading journals, including the British Journal of Management, Annals of Tourism Research, Industrial Marketing Management, European Journal of Marketing, Journal of Business Ethics, and Journal of Business Research. Additionally, Mina has published a research book entitled “Product Development Strategy, Innovation Capacity, and Entrepreneurial Firm Performance in High-Tech SMEs” with Palgrave MacMillan.

Key Grants and Projects

Throughout her academic career, Dr. Mina Tajvidi has secured various key grants and funding for research projects, including:

  • 2023: Queen Mary University of London, Seed-Corn Fund, £4,000
  • 2020: Newcastle University, Internationalising Fund, £2,450
  • 2019: Newcastle University, Business School Funding, £2,000
  • 2018: Swansea i-Lab, Research Funding, School of Management, Swansea University, £2,000
  • 2017: EU and Government Network Fund, Accelerate: Health Technology Centre – Innovation Management (2017-2021), £120,000
  • 2017: Emerging Markets Research Fund (EMaRC), School of Management, Swansea University, £1,200
  • 2016: Swansea University, Business School Funding, £3,000
  • 2014: WAIB Helping Hands Fund for Best Paper at the AIB Conference, $500

Keynote speaker

Dr Tajvidi has delivered keynote speeches at conferences and international events.

The latest event is: 

  • Keynote speaker at the Tianjin AI Forum, The Risk of AI: Disinformation, 2023, China

Awards and Professional Qualifications:

  • Global Women in Marketing Awards: Recognized in the Marketing Scientists category for Marketing Research and Education, November 2023.
  • Best Impact Paper Award, 2024: International Conference of Marketing, Strategy & Policy (MSP).
  • Top Cited Article (2021-2022): "Towards an Understanding of Privacy Management Architecture in Big Data: An Experimental Research," British Journal of Management.
  • Top Cited Article (2022-2023): "Social Bots and the Spread of Disinformation in Social Media: The Challenges of Artificial Intelligence," British Journal of Management.
  • Inspiring Woman of the Year, 2019: Swansea University, UK.
  • PGCert HE, The Higher Education Academy (HEA): Fellowship with Honors; Distinction.

Teaching

Undergraduate:

  • From 2022- PresentBUS335: Business to Business Relationship Marketing
  • From 2022-2024: BUS227: International Marketing

Postgraduate:

  • From 2025: BUSM525 AI and Big Data in Marketing

My teaching philosophy is rooted in creating an inclusive and stimulating learning environment that encourages critical thinking and independent exploration. My approach is based on three pillars: theory-based, research-based, and industry-based. I integrate theoretical frameworks with cutting-edge research to provide a comprehensive understanding of the subject matter while ensuring practical relevance through real-world business applications. I am committed to making education a dynamic and interactive experience where students are inspired to question, analyze, and apply their knowledge. I prioritize a supportive atmosphere that values diverse perspectives and learning styles, employing a range of instructional methods and technologies to meet individual needs. By blending these three pillars, I aim to bridge the gap between academic learning and professional success, equipping students to excel in their studies and thrive in their future careers.

Research

Research Interests:

  • Service Marketing,
  • Social Media & Digital Marketing
  • Social Commerce
  • AI and Big Data
  • AI and Sustainability

Publications

Journals articles:

Book

Supervision

Doctoral Supervision

Dr. Mina Tajvidi actively seeks exceptional candidates for doctoral research that aligns with her areas of interest. Prospective PhD applicants and current PhD students are encouraged to inquire about supervision, particularly if their research interests lie in service marketing, social media and digital marketing, AI and big data, AI and sustainability, customer engagement, customer behavior, and value co-creation. For an informal discussion, please send your CV and research proposal—outlining primary research questions, the significance of the study, methods, and potential data sources—to m.tajvidi@qmul.ac.uk

Public Engagement

  • Fellowship of the Higher Education Academy (FHEA)
  • Member of the British Academy of Management (BAM)
  • Member of the American Marketing Association (AMA)
  • Member of the Academy of Marketing Science (AMS)

 

  • External examiner for the MA Business & Marketing, MBA International Marketing, and MSc Consumer & Digital Marketing Analytics programmes at Bangor University, Wales
  • From 2019- present: Editorial board of the Journal of Business Research
  • From 2017-present: Active review of Journal of Business Ethics, Journal of Technological Forecasting and Social Change, European Journal of Marketing, Journal of Business and Society, Journal of Marketing Management, and Journal of Strategic Marketing and reviewer of AMS and BAM conference
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