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School of Business and Management

Fareeha Akhtar

 Fareeha Akhtar

Email: fareeha.akhtar@qmul.ac.uk

PhD Description

My PhD project looks at how women in urban Pakistan use social media platforms such as Facebook, Twitter and Instagram to explore modes of personal representation, networked identity formation and self-perceptions of identity through the curation, sharing and posting of content and parasocial interactions. I aim to do this by looking at real experiences and personal perspectives of these women, through the method of phenomenology.  Through this, I aim to better understand how digital platforms may remediate gender dynamics in Pakistan.

Supervisors

Biography

My academic background has always been interdisciplinary since I graduated from GCU Lahore with an undergraduate degree in English Literature with a minor in History and Political Science. I then went on to graduate from the University of Nottingham with a Masters in Marketing with Distinction. Currently, I am on the QMUL SBM PhD Studentship and also teach intermittently at the university. In between the gaps in my academic career, I have over four years of experience in the marketing as well as the development sector.

Centre and Group Membership

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