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Have further questions? How to apply | Entry requirements
Marketing is the bridge between an organisation’s products and its target audience – and it can make or break a business.
Step into a world where marketing and digital analytics intertwine seamlessly, propelling you with an entrepreneurial mindset into the future of business. The BSc Marketing and Management programme takes you on a transformative journey, blending traditional marketing and management principles with the cutting-edge advancements of the digital age. It prepares you with the knowledge, skills, and mindsets for the existing and evolving marketing roles in the traditional and digital business landscape.
From influencer marketing and the rise of AI tools to the move towards flexible working, the world of marketing and management is changing. This evolution means there are lots of roles for managers and marketers to pick from in market research, PR and brand consultancy. And we’ll help you find where you fit.
Our course combines business management with marketing theory and practice. You’ll focus on the principles of marketing and management before unpicking more specialised areas. These include advertising, consumer psychology and market analytics. Campus is buzzing with conversations about our latest research on social justice, good governance and sustainability too.
This programme offers more than just a curriculum. Extensive engagement with digitisation and a creative approach permeates every module, preparing you for the current market and a pioneer of future trends. Students can also benefit from extensive industry engagement through networking events, internships, a year in the industry, and real-world projects. Our vibrant extracurricular activities and a plethora of opportunities to develop employability and entrepreneurial skills will see you emerge as a well-rounded, confident professional.
Moreover, nestled in the heart of one of the world’s most dynamic cities, Queen Mary University of London offers an unparalleled advantage for BSc in Marketing and Management program students. London, a global hub of creativity and innovation, provides a perfect backdrop for your studies. Here, creativity flourishes everywhere, from the cutting-edge startups in Shoreditch to the world-renowned advertising agencies in Soho. The city’s vibrant blend of cultures and industries creates a unique ecosystem where ideas cross-pollinate, and inspiration is never far away. As a student at Queen Mary, you’ll have the opportunity to immerse yourself in this vibrant environment, with access to industry events, networking opportunities, and real-world experiences that will enrich your education and ignite your passion for marketing and digital analytics. London is not just a place to study; it’s a living, breathing classroom that will shape your future in the most exciting ways imaginable.
Our proximity to the city means you’ll be in the right place for internships and networking events. We also love taking your learning outside of the classroom. Our academics do this by using their connections to arrange visits to companies in the city. Previous partners have included Microsoft and Facebook.
If you select the 'Year in Industry' route, you’ll have the opportunity to spend the third year of your degree on an industry placement with an employer.
We give you the tools you need to confidently step into the world of work. The teaching team also has an initiative to help you build your personal brand, so you know how to present yourself to employers and secure your dream role.
The Chartered Institute of Marketing (CIM) has awarded a Graduate Gateway against this programme. The modules you study as part of the degree give exemptions towards the CIM Certificate and CIM Diploma in Professional Marketing. To complete the CIM qualifications, you must then take one or two CIM modules (for the certificate and diploma respectively), after graduation.
If you are taking an Integrated Foundation Year, this will take place before Year 1. If you choose the Year in Industry option, your degree will take four years to complete.
Compulsory:
• IFP/J3016 Applied Mathematics for Business• IFP/J3000 English Language and Study Skills• IFP/J3020 Independent Study Project• IFP/J3015 Introduction to Business and Management• IFP/J3018 Management
You must choose one from:
• IFP/J3017 Accounting for Business• IFP/J3019 Marketing
Optional
Choose one from:
• Film studies: IFP3009 Introduction to Film Studies; IFP3010 European and American Art Cinema• French: IFP4011 French Language and Culture I (a); LAN4012 French Language and Culture I (b)• Geography: IFP/J3005 Introduction to Human Geography; IFP/J3006 The Human Geography of London• History: IFP/J3023 The History of the UK from 1900 to 1955; IFP/J3025 The History of the UK from 1956 to 2016• Politics and International Relations: IFP/J3003 Introduction to Politics; IFP/J3004 Introduction to International Politics• Japanese: IFP4041 Japanese Language and Culture I (a); LAN4042 Japanese Language and Culture I (b)• Literature: IFP/J3007 Introduction to English Literature; IFP/J3008 Introduction to American Literature• Spanish: IFP4021 Spanish Language and Culture I (a); LAN4022 Spanish Language and Culture I (b)• German: IFP4001 German Language and Culture I (a); LAN4002 German Language and Culture I (b)Please note that all modules are subject to change.
Please note that all modules are subject to change.
Any second year student wishing to choose the Marketing Dissertation module in their third year, must study Research Methodology in the second year.
Third year students take four compulsory modules and four optional modules. Students who choose to take the optional dissertation module must choose four compulsory modules and two optional modules, plus the dissertation module.
Apply for this degree with any of the following options. Take care to use the correct UCAS code - it may not be possible to change your selection later.
International students can apply for our Marketing and Management BSc with an Integrated Foundation Year. The foundation year prepares you for the rest of the programme and is taught on campus by Queen Mary lecturers.
This option will allow you to spend the third year of your degree on an industry placement with an employer, in a role relevant to your field of study. After the placement, you will return to university to complete your final year of study, meaning your degree programme will last four years in total.
"This course challenges me to look at businesses from new perspectives, and opens my mind to different possibilities of how businesses might be run in the future. I’ve been given the opportunity to expand my CV by taking part in the SBM Consult programme and working as a student ambassador. These experiences were fun and helped me connect to other SBM students, while developing my professional abilities."
Teaching and research are based on three pillars: governance; social justice and sustainability; as well as the UN Principles for Responsible Management Education (PRME).
You'll receive approximately two hours of weekly contact time per module, comprising lectures led by academic staff and smaller seminar groups.
For every hour spent in class, you’ll complete a further two to three hours of independent study. You'll have access to well-designed resources for this self-directed study, and we will pair you with an academic advisor to support your progress at all stages of your degree.
Assessment typically includes a combination of coursework (presentations, assignments, essay report writing, in-class tests, research and project work) and/or examinations in May or June.
The School offers excellent on-campus resources to aid your studies, including:
Alternative offers may be made to applicants taking the Extended Project Qualification.
For further information please visit: qmul.ac.uk/undergraduate/entry/epq
Our standard contextual offer: ABB at A-Level.
Our enhanced contextual offer: BBB
More information on our contextual offer criteria can be found on our contextualised admissions page.
Please note that General Studies and Critical Thinking are excluded from any A-Level offer and cannot be considered.
Academic requirements
This programme combines a three-year degree with a bespoke foundation year, providing you with a smooth pathway as an international or EU student whose prior education or English language proficiency does not enable you to apply directly for a three-year degree.
This programme is designed for students who have completed a good high school education that consists of at least 12 years study. For full country specific entry requirements and qualification equivalencies visit: qmul.ac.uk/international/countries
If you have taken both GCSE and A level exams (or equivalent qualifications) in the UK you will not be considered for admission to this programme. In such cases we recommend that you apply for the relevant three year programme with entry in year 1.
Applicants who have studied A levels in the UK will be considered on a case by case basis.
Current University Foundation Programme or International Foundation Programme applicants will not be considered for the Integrated Foundation level course.
Please contact the Admissions team if you are unsure about eligibility.
English language requirements
Discover more about the English Language requirements for this course.
We accept a wide range of European and international qualifications in addition to A-levels, the International Baccalaureate and BTEC qualifications. Please visit International Admissions for full details.
Find out more about our English language entry requirements, including the types of test we accept and the scores needed for entry to the programme.
You may also be able to meet the English language requirement for your programme by joining a summer pre-sessional programme before starting your degree.
See our general undergraduate entry requirements.
UK students accepted onto this course are eligible to apply for tuition fee and maintenance loans from Student Finance England or other government bodies.
Queen Mary offers a generous package of scholarships and bursaries, which currently benefits around 50 per cent of our undergraduates.
Scholarships are available for home, EU and international students. Specific funding is also available for students from the local area. International students may be eligible for a fee reduction. We offer means-tested funding, as well as subject-specific funding for many degrees.
Find out what scholarships and bursaries are available to you.
We offer specialist support on all financial and welfare issues through our Advice and Counselling Service, which you can access as soon as you have applied for a place at Queen Mary.
Take a look at our Student Advice Guides which cover ways to finance your degree, including:
Graduating with a BSc in Marketing and Management will improve your employment prospects in this highly competitive sector. You will be well-placed to pursue roles in B2B and B2C marketing, communications, market research, public relations, brand consultancy and social media. Your studies in management will be useful to the pursuit of management positions.
You will also gain a solid grounding in business, so will be well-placed to transition into other business roles.
Recent graduates from the School of Business and Management have been hired by:
Read BSc Marketing and Management graduate Remmy's story.
The School of Business and Management has a dedicated Employer Engagement and Internships Coordinator, and we run a tailored careers programme for students. In previous years, this has included business-specific workshops, industry networking events and visits to companies such as Bloomberg and Salesforce.
Our careers team can also offer:
Learn more about career support and development at Queen Mary.
Marketing and Management - BSc (Hons)
Marketing and Management with a Year in Industry - BSc (Hons)
Marketing and Management with Integrated Foundation Year - BSc (Hons)
The Discover Uni dataset (formerly Unistats)
The School of Business and Management takes a unique interdisciplinary approach that promises students an inspiring educational experience: we teach you to think beyond textbooks, management fads and memorised formulas for success.
Our faculty come from all over the world and bring a sound practical knowledge to their teaching: they have worked for the BBC, UK government ministries and the European Union.
The School’s Mile End location keeps us close to all the action in the City and Canary Wharf. We’re also home to a number of research centres, groups and clusters focused on public engagement and having a real-world impact.
The School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), which ensures that the highest standards of excellence in teaching, research, curriculum, and learner success are met.
In the most recent Research Excellence Framework (REF 2021), the School of Business and Management dramatically moved up the Times Higher Education rankings. Among 108 UK business schools, the School now ranks:
Queen Mary is also part of the Russell Group - a body of leading UK universities dedicated to research and teaching excellence.